So boycotts don’t work, uh?
Tell that to Bud Light or Fox News (FNC), both of which have seen their market cap plummet in the wake of ignoring their core customers.
Anheuser-Busch InBev, Bud’s parent company, has even been forced to provide financial support to wholesalers and distributors who have suffered the most for the firm’s ill-advised Tootsie marketing scheme with a transgender ‘influencer.’1
Meanwhile, the ‘bloodbath’ continues at FNC as the cable news network’s ratings have completely collapsed post-Tucker Carlson.2 The 50%-plus plunge is so unsustainable that panicked executives apparently unleashed a series of hits against the former host of their top program.3
Sensing they were only bolstering Carlson, FNC then issued a ‘cease and desist’ order to Soros-funded Media Matters (that had eagerly aired the Carlson off-air studio cuts), which begs the question of how the sophomoric little group of congenital liars got them in the first place?4
Regardless, Tucker’s brand continues to rise and it looks as though he’s getting ready to spend some capital fighting back on Twitter.5
Not all that surprising given what happened to Elon Musk once he decided to abandon some of the censorship disguised as ‘content moderation’ on his newly acquired platform. Firms such as Apple, General Mills, Pfizer and United Airlines actually paused—dare we say, boycotted—their ad spending on Twitter.6